Lately Google has announced a couple of new features, including these “Jump to” links, which I find very interesting. The differ a bit from the normal sitelinks we have seen so far, so I’ll try to describe what it is, why they can be useful, and why you should implement this on your site.
Google Sitelinks
Already know everything about Google Sitelinks? Then go directly to jump-to-links.
For a long time, Google has been showing sitelinks, which you can see on the picture below. Sitelinks are basicly just extra links to your site in the search result, because Google believes your site is the most important site for this search. In this example I made a search for “Expats Peru”, and Google now shows me sitelinks from ExpatPeru.com. This is no new feature, and has existed for a long time in the search results.
One-line Sitelinks
Allright, so now you know what the normal sitelinks is. Hopefully you can see, that it is very usefull to get visitors into your site, for several reasons. The site looks more “trusted” by Google, if you have sitelinks, and the visitors can go directly to other topics they might be interested in (for example “Apartments for Rent in Peru”), instead of just going to the frontpage of the website.
Now, another time of sitelinks is the one-line sitelinks. It has been around for a while, and for most people it is not really new anymore, but I’ll describe it very shortly. Its pretty much the same as the sitelinks above, but now just in one line, containing a few links. If you use Google for searching on the internet, you will have noticed this before – its more and more common on sites. Again, it can give you more visitors and a higher CTR (Click Through Rate – the amount of people clicking on your site in the search results). See the picture below.
The new “Jump to” links
Now to the point of this post. Google recently announced the introduction of these so-called “Jump to”-links. If you have a page with a lot of text, so the user has to scroll down to read all the text on your website, you can make “anchor-links” – links to another point on the same page, so the user doesnt have to scroll down himself. As a example, you can see the link in the top of this post, which will take you to this part of the page.
So far I havent found much about the effect of these links in the search results, but it can be very usefull for a lot of pages with alot of content. These “Jump to” links means that you can lead the visitors from Google to the exact place on your page, where you a describing the topic they are looking for – in the end, this could increase your sales. If you are selling something, and have a “Call to action” placed in the middle of your site, the user wont have to scroll all the way down, but will be taked directly to the call-to-action – for example a “Buy now” button.
I hope to play around and test this on some pages in the future. Now, have you noticed more of these links in the search result? Do you have these links on some of your pages? And do you think that this could help increase traffic from Google, and maybe increase sales on your site?
