A few days ago, I stumbled upon a very interesting post about the so-called “Indented Listings” from Google, and how you can get them. This is the first time I’ve heard about how to get these, so I thought I would share this information with you. I’ll try to explain what “Indented Listings” is first, and how to get indented listings in Google, even though you are not a SEO Expert.

What is an indented listing?
If you search on Google regularly (which I bet you do, like most other people), you will most likely have seen these indented listings. It is basically when you see 2 results from the same website (same domain name) in the SERP (Search Engine Results Page). This means that the website suddenly takes up 2 spots on the SERP instead of just 1 – for examples spot number 2 and 3.

This happens whenever there are 2 results from the same website (domain name) in SERP, no matter what ranking the 2nd post have. For example, if you are number #1 on Google for a search time, like “Dog food” with your blog, “blog.dogfood.com”, and number #7 with your post, “blog.dogfood.com/post-about-dogfood”, you will automatically take up number #1 AND number #2, because your second post will get indented, instead of having number #1 and #7.

These extra links can be a huge traffic booster, and is highly recommended for you to try and get. If you are in the top of the SERP for your keyword, and you get a nice deal of traffic, you could double, or at least get 50% more, the traffic you get for that keyword. People tend to click a lot on these indented listing, and it is a good way for you to push down your competitors, and gain their clicks.

How to get an indented listing
To get an indented listing, you “just” have to get 2 search results on the same page. If you are number #2 on a keyword, and you have a blog on your domain, it would be a good idea to make a new post, where you include the keyword in the title, and do some SEO for that keyword. It could be adding a few links from your own page to the new post, and add some external links (links from other sites) to the post.

I hope you could use this information about Indented Listings, and I would like to hear if you are getting these listings – are you optimizing especially to get them, or do you just let Google give them to you by random chance? If you optimize to get these links, what methods do you use?

Read the original article that inspired me to write this post, at SEOmoz Blog.